If both metals contain the same amount of pure gold, they will be priced similarly. Due to the addition of rhodium plating, some jewelers will charge a bit more for white gold. At Clean Origin, however, all of our 14kt gold rings and 18kt gold rings are priced the same — regardless of color.
Platinum is another option that appears to be similar to white gold and is frequently seen. Although it is a different metal, it has a similar white/silver appearance to white gold, but it is not as shiny. However, the two should not be confused. In fact, platinum is much more expensive, heavier, and has a grey tinge to it than white gold. Platinum is an excellent choice for a ring if you want something that will last a lifetime. However, because of the lower cost, 14k or 18k white gold is often the preferred option.