Tiffany & Co. is widely regarded as the go-to destination for fine jewelry. Tiffany’s jewelry collection consists of a wide variety of pieces, including necklaces, pendants, bracelets, earrings, broaches, charms, and watches. The company is most well-known for its diamond rings, though. In addition to jewelry, Tiffany also sells a variety of items for the home, including barware, presents for new homeowners, and fragrances for both men and women. What is it about this particular brand that has maintained it in the public eye since it was first introduced in 1837? Let’s take a more in-depth look at the factors that contribute to the unparalleled quality of Tiffany’s jewels.
Tiffany & Co. released the first direct mail catalog in the United States so that Tiffany’s jewelry could be seen and purchased without customers having to leave the comfort of their own homes. Tiffany & Co. is credited for pioneering the practice of shopping through catalogs, despite the fact that (defunct) retail giants like Sears are more renowned for this practice (prior to the development of Internet shopping). Tiffany still publishes an annual catalog known as the Blue Book despite the fact that its direct mail shopping has grown so successful that it has become a household name. This year commemorates the 177th year since the first edition of the catalog was published.
The benchmark for others to follow
You may be aware that.925 is the benchmark for sterling silver, but did you know that Tiffany & Co. was the company that established this standard in 1851? This gauge did not become the norm throughout the whole of the United States of America until much later, over the course of Tiffany’s jewelry’s ongoing rise in popularity.
The influence exerted by celebrities
Another one of the first instances of “influencers” that we know comes from a tale about Tiffany’s jewels. In the year 1862, Abraham Lincoln presented Mary Todd Lincoln with a necklace made of Tiffany seed pearls. Because she wore the jewels at his inauguration, the brand is now even more well-known as the place to go in the United States to get the finest jewelry available.
An intriguing narrative
In today’s world, engaged couples have come to anticipate the presence of a six-prong setting, which highlights the stone by giving the appearance that it is floating above the band. However, this benchmark was once again established by the jewelry sold at Tiffany & Co. Tiffany & Co. was the first to introduce the six-prong setting in the year 1886.
Extending one’s reach
Tiffany was the company that came up with the design for the NBA championship trophy in 1978. However, this is not the first time that the brand has given its power to things that are not jewelry produced by Tiffany’s. In addition, the company was responsible for designing the very first trophy to be used in the Super Bowl. After that, in 2017, Tiffany extended their business into home accessories.
Tiffany & Co., which is always at the forefront of the business, is dedicated to the environmentally friendly values that are related to the locations around the globe that inspire them and to the finest mining techniques for the stones that they use in their jewelry. As a result of this, Tiffany has committed $1 million to the protection of the Great Barrier Reef and has established the Diamond Source Initiative in an effort to promote more openness within the industry.
So, what is it about Tiffany’s jewelry that makes it so exceptional?
The fact that Tiffany has always prioritized the bigger picture of everything that is associated with their brand, including quality, innovation, creativity, sustainability, accessibility, and exceptional standards, is the single most important factor that contributes to the unparalleled prestige of Tiffany’s jewelry. Because of this, Tiffany & Co. has been successful and popular for more than 170 years despite the passage of time.
You may become an important character in the history of Tiffany’s jewels.
The Diamond Oak specializes only in the sale of premium diamond engagement rings, vintage and antique jewelry, as well as goods that are difficult to locate and uncommon. Our selection has a wide variety of magnificent Tiffany engagement rings to choose from. Tiffany & Co. recognizes that each person who chooses to wear their jewelry is unique, and the company strives to design each piece such that it reflects this fact.